We just mentioned how Intel was rethinking its’ netbook involvement (Intel Thinking Of Bailing Out of Netbooks). On the other hand, BenQ is refocusing its corporate strategy to netbooks where it sees more opportunity.
“Still reeling from its disappointing acquisition of Siemens’ mobile-phone business in 2005, BenQ Corp said yesterday that its new corporate strategy would focus on low-cost notebooks, or netbooks. “To capitalize on the overwhelming consumer adaptation of mobile technologies, BenQ’s future will lie in netbooks,” Hank Horng, president of business operations of BenQ Taiwan and China, told reporters at a briefing. ” - BenQ refocuses corporate strategy on netbooks